06 April 2015

Message of the President


The New Approach Directives have paved the way to a Global World Market where product, service and finance are ruled by a common harmonised system. This harmonised system needs referents, that is to say public administrators and private managers who have been trained to know, understand and practice the new environment.

What the Global World is

The Global World does not mainly result, as many people think, from transports progress, new technologies of information, or free trade. It is linked with the expansion of a single market.

A Single market is not only characterized by the abolition of custom’s rights and contingencies like in a free trade area; it is effective free movement of goods based on the removal of technical barriers to trade, and especially the regulatory barriers.

Sub-global world have already existed in the past. The Chinese, the Roman or the British Empires were sub-global worlds uniting different people and cultures belonging to various countries. Todays’ Global World differs not only because it is opened to most of the people of the world. International institutions and World Trade Organisation are thriving under one common trade order.

History of the Global World

Between 1985 and 1992, Jacques Delors launched the New and Global Approach. The New Approach Directives were designed to remove barriers to trade and to raise the benefits of scale economies. These Directives define “essential requirements” which all products must meet before they are placed on the market. Products which meet the requirements can freely move in the European Single Market. Products which do not meet these requirements, related with safety, health and environment protection, are prohibited from the market.

New Approach Directives refer to standard created by standardisation bodies to meet the general requirements they specify. According to the Vienna Agreement of June 1991 on maximising effectiveness of international and European standardization, the European Union decided to base its harmonized European standards wherever possible on International Standards.

Global approach sets various procedures to assess the conformity of the products placed on the market. The conformity assessment is under the control of a national accreditation body. The World Trade Organisation (WTO) promoted mutual agreement procedures between Member States. The product which satisfies the specification set by the referred standards and meets the conformity assessment criteria are presumed by all the national members of WTO to meet the free movement of goods’ requirements.

Future of the Global World Market

This is how the Global World Market started. Since then, this market has continuously expanded under common international standards.

The Global Market trend takes place within one of mankind universal archetypes: the archetype of Universality. This trend does not deal with force. It takes place under the umbrella of human rights. As proclaimed by the Europe Council: all equal, all different.

Join the Global World University

The finite world has really began. Each new global regulation opens new single markets for all the World States and offers news opportunities for innovation to all the stakeholders of this Planet.

The World Global Market is a strong and fragile trend. Strong: strong because it is based on economic interests, solidarities and progress. The negotiations that are being conducted today between Europe and the USA will open new market space to the Global World.

Fragile: because economic difficulties weaken the consensual basis on which it is founded.

The Global World needs continuous maintenance, research and improvement. Public services need to be trained to the new world. National companies need to understand the complexity of free trade, regulated economy, international funding and intellectual property. The rationale of the Global World University is to take part in this movement by training stakeholders and leading appropriate research to share and develop the best practice.